weekly conversations
users onboarded with Product Tours
engagement with marketing campaigns
Digital health / SaaS
160+ employees (4× growth in under two years)
New York City, USA
2016
Product, engineering, go-to-market, and operations roles in a highly competitive talent market
Healthie is a leading digital health platform powering modern healthcare practices — from nutritionists and therapists to growing care teams across the U.S. As Healthie’s customer base expanded rapidly, so did the need to hire top-tier talent across product, engineering, and go-to-market functions.
The challenge wasn’t just hiring more people — it was hiring well, quickly, and without burning out recruiters or hiring managers in the process.
By 2023, Healthie was scaling fast. By 2025, the company had grown from roughly 40 employees to more than 160 — and hiring had become a strategic function rather than a back-office task.
Healthie’s previous ATS worked fine when the company was small. But once hiring volume and role diversity increased, the cracks became impossible to ignore.
Recruiting workflows were overly manual. Automation was limited. Reporting required workarounds just to answer basic questions like where candidates were dropping off or which roles were stalled. Hiring managers struggled with usability and notification overload, leading to slower feedback and delayed decisions.
The team wasn’t short on effort — they were short on leverage.
“Our previous ATS became a bottleneck rather than an enabler. We were paying for complexity without meaningful improvements to speed, visibility, or experience.”
– Katie Potter, Director of Talent at Healthie
At the same time, Healthie knew that simply adding recruiters wasn’t the answer. They needed a system that could scale hiring without scaling headcount.
Healthie evaluated several established ATS platforms, including Lever, Ashby, and Workable. Each offered strengths — but also tradeoffs.
Some tools were powerful but overly complex. Others were easy to use but lacked modern automation or real AI support. Many came with rising costs that didn’t align with how Healthie wanted to scale.
What Healthie was really looking for was clear:
That’s when Kula stood out.
From the first demo, Kula felt fundamentally different.
Instead of another configurable system of record, Kula positioned itself as an AI-native operating system for hiring — one designed to reduce friction, surface signal earlier, and help teams move faster with confidence.
“It became clear that Kula would reduce friction for both recruiters and hiring managers while giving us real-time visibility into pipeline health.”
– Katie Potter, Director of Talent at Healthie
Kula’s combination of usability, automation, and built-in intelligence made the decision straightforward. Healthie didn’t just want a new ATS — they wanted a hiring engine that could keep up with the business.
After implementing Kula, Healthie saw immediate and measurable impact.
Quantifiable Outcomes
Recruiters now spend far less time on administrative work and far more time engaging candidates and partnering with hiring managers. Feedback loops are tighter. Decisions happen faster. And leadership finally has clear, real-time visibility into what’s happening across the hiring funnel.
Several Kula capabilities delivered outsized value for Healthie:
Together, these features helped Healthie move faster without sacrificing quality or candidate experience.
The most telling result?
Despite quadrupling company headcount, Healthie has not had to scale recruiting overhead at the same rate.
That outcome alone changed how the company thinks about hiring infrastructure.
“We’ve been able to scale hiring without scaling recruiting overhead at the same rate — something that wouldn’t have been sustainable without Kula.”
– Katie Potter, Director of Talent at Healthie
Hiring is no longer a bottleneck — it’s a competitive advantage.
As Healthie looks ahead to 2026 and beyond, Kula remains a core part of its growth strategy. The team plans to continue leveraging deeper AI-driven screening, advanced analytics, and automation to support the next phase of scale.
For Healthie, Kula isn’t just an ATS — it’s a long-term partner in building a fast, thoughtful, and durable hiring engine.
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