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7 Cutting-Edge Recruiting Best Practices | A Guide for HRs

Unlock top-notch talent with recruiting best practices. Explore expert tips, strategies, and techniques to streamline your hiring process and attract the best candidates.


Picture this: You're a recruiter drowning in applications, facing a hiring surge for a highly specialized role. Generic, AI-generated cover letters clutter your inbox, while overburdened hiring managers make scheduling interviews a nightmare. 

Meanwhile, those unpredictable hiring needs shift with market changes, leaving you scrambling to adjust. How do you find that perfect candidate in this chaotic scenario?

As recruitment challenges are constantly evolving, conventional approaches may fall short. As an HR manager, you need a streamlined, insight-driven game plan to win the war of sourcing the best talent.

That's why we've crafted this comprehensive guide—your ultimate recruiting playbook packed with cutting-edge best practices, data-driven recommendations, and proven tactics.

Let’s begin!

Why is being good at recruiting so difficult now?

Before we dive into solutions, let us brush over why recruiting seems harder than ever at present. It often comes down to this: unpredictable hiring demands, the logistical challenges of remote work, and abundant tech tools.

Unpredictable hiring demands

The past offered a predictable rhythm to recruiting. You could align hiring with business plans and focus on relationship-building—the core of strong talent sourcing.

Now, sudden disruptions create urgent, unforeseen hiring demands.  Overnight, red-hot startups spark wars for niche talent, while growth-focused sectors accelerate even in downturns. 

As a result, impatient for rapid scaling, business partners often lack a realistic understanding of hiring timelines.

Logistics overload from remote hiring

Remote and hybrid policies also create a logistical nightmare. You spend far too much time juggling time zones for scheduling, and the lack of a proper screening process floods you with unqualified candidates.

Distractions from strategic tasks

The past few years have seen a proliferation of recruiting tools—applicant tracking systems, job portals, assessments, onboarding...the list goes on. 

Moreover, you're constantly pulled back to your overflowing email to maintain conversations with candidates and hiring managers.

Sadly, the systems designed to streamline your work have instead created an administrative burden. Notifications bombard you, leaving you trapped in a constant operational bottleneck. 

Consequently, there's precious little time or energy left for the strategic aspects of recruiting—tasks like pipeline forecasting and program optimization.

7 recruitment best practices to maximize your potential 

By adopting these practices, you can plan for future hiring, provide a stellar candidate experience, and streamline administrative burdens.

1. Start an in-house training program

The "Demand for Skilled Talent" report by Robert Half reveals that about one-third of hiring managers struggle to find the necessary talent, underscoring the competitive market for niche skills in diverse sectors.

Add to this that hiring for mid to senior roles takes time, with extensive screening, with the first couple of months seeing a dip in talent as the new hires acclimate to the role. 

While external hiring remains essential, identifying internal candidates for niche roles with targeted training can streamline the process.  Promote your existing employees into specialized roles while backfilling their entry-level positions, which are typically easier to fill.

This approach offers dual benefits: it fosters loyalty and retains valuable institutional knowledge while motivating existing employees with clear career growth opportunities.

Ready to put this into practice? An advanced, all-in-one ATS like Kula makes it painless.

Say you’re a company that is struggling to hire mid-level DevOps engineers.

  • Use Kula ATS’ LinkedIn Recruiter System Connect (RSC) integration to pull in profiles of your current Support engineers.
  • You could use the advanced search features to identify the current Support engineers with strong Python, React, and AWS capabilities. 
    This way you could find the engineering support talent could get upskilled into the DevOps engineer roles with some additional training on infrastructure provisioning tools.

Though this feature is meant to look for specific skills in new candidates, you could also use it to identify talent in your own company. Kula ATS’ versatility enables smart planning of internal mobility and upskilling programs.

2. Consistently nurture your employer brand

A strong employer brand attracts the kind of employees that align with your company values.  An innovative brand draws forward-thinkers, while a fast-paced environment appeals to those who thrive on a challenge.

The problem is that talking about building a brand is much easier than actually doing it. To succeed, you need a systematized approach.

For this, create templates for job postings and communications that consistently reinforce your culture.  Then, use tools to automate their distribution, ensuring your brand message is always front and center.

For example, Kula ATS can help you to:

  • Design localized, branded job ads, career pages, emails, and even offer letters without coding or design support. 
  • Launch branded email campaigns to connect with passive applicants and nurture talent pools.
  • Easily manage distinct hiring experiences and branding for multiple entities within a single platform.
  • Tailor applications with configurable screening questions and integrated assessments for each job, department, or brand. 
  • Create a library of offer letter templates customizable by department, region, role, and more. 

3. Polish the candidate experience

Outdated, inefficient hiring processes with "black hole" stages erode candidate trust and harm your employer brand.  

Also, weeks of silence and impersonal interactions leave top candidates feeling disrespected, potentially leading them to accept offers from more responsive competitors.

This is how you can craft an optimal candidate experience:

  • Leverage Kula ATS and streamline your hiring process with automated screening questions and mobile-responsive application tracking.  Candidates receive text notifications at every stage, eliminating wait times and reducing the burden of manually screening unqualified applicants.
  • Set up an SLA with Kula ATS for responding to candidates within 24 hours. This way, you or the hiring manager are immediately reminded if you’ve missed out on an applicant in your responses. 
  • Train recruiters on building authentic rapport even in early interactions.

Candidates invest significant time and emotional equity in pursuing new roles. Ensure your process respects that energy. 

4.  Let automation work for you

Throughout this article, we've emphasized automating repetitive administrative tasks.  Failing to do so wastes your time and negatively impacts your interactions with candidates.

You're also draining your time and energy if you manually source profiles on LinkedIn, shortlist candidates, and craft outreach messages.  This leads to less personalized communication, making you sound robotic rather than engaging.

Here’s how to put personalized automation into practice:

  • Create workflows to deliver consistent branding touchpoints at each stage, whether these touchpoints are LinkedIn, messages, or emails. 
  • Save time and streamline your workflow with Kula ATS. Automate sourcing, outreach, and calendar syncing for optimal scheduling efficiency. 
  • Tie a self-service questionnaire form to your ATS. Candidates can complete these independently, saving you hours of manual screening calls.
  • Set up workflows that can trigger notifications via text and email when a candidate advances stage gates or requires action.

These practices translate to dedicated time nurturing top-of-funnel relationships, crafting targeted job posts, analyzing process analytics, or providing hiring manager coaching.

5. Partner with schools and educational institutions

Building early talent pipelines well ahead of actual hiring needs pays dividends in quality and efficiency. Use sponsorships, scholarships, case competitions, and classroom workshops are places to build future applicant pools.

Get involved with programs aligned to your target roles — computer science conferences, business case competitions, and engineering fairs. 

Sponsorships showcase your employer brand early, important when young students are busy focusing on bigger companies. Get on their radars quickly. 

Make a strong impression on high-achievers during competitions, and they will likely apply for full-time or intern roles. Campus partnerships are low-risk, high-reward recruiting efforts with multi-year impact.

6. Track key metrics religiously

“What gets measured gets managed” applies perfectly to modern recruiting. Analyzing two to five key metrics consistently helps spot problems early while optimizing process efficiency. 

So, focus on tracking priority KPIs like time-to-fill, cost-per-hire, source-of-hire, and offer acceptance rates. Tracking all available recruiting metrics creates dashboard overload.

Kula’s intuitive dashboard, with customizable metrics, may be just what you need to make this even easier. 

If your locations show inconsistent referral hiring rates, metrics allow you to dig deeper into the localized program promotion, incentivization, and whether hiring managers are reinforcing the priority. If over 20% of candidates pass 90 days in the current stage, assess and address bottlenecks.

7. Build your referral program

Referred candidates onboard faster with stronger retention thanks to aligned values and expectations. Why is this? Existing employees already know how the company works and what kind of people would thrive there, so they reach out to the people who match those expectations. 

Yet very few organizations have structured referral programs. As per estimates, only 15% of companies offer non-monetary rewards for successful employee referrals. This leaves massive ROI untapped. Activating employees network-wide can be challenging, tailored programs focused on key roles tend to perform best.

  • Consider geographic or team-specific needs. Frame the program as helping match jobs to community members needing opportunities rather than chasing commission-motivated referrals.
  • Regardless of program scope, centralize onto Kula’s internal portal for ease of use. Allow referrers to check their status in real time. This gamifies the system, acknowledges the top referrers, and makes them likely to refer more. 

Power next-gen recruiting with Kula ATS 

Today's recruiting challenges demand a smarter, streamlined approach.  Kula ATS is the key to unlocking your team's potential, offering a powerful suite of tools specifically designed to address the complexity of modern hiring.

With Kula ATS, you achieve maximum efficiency as you can:

  • Automate tedious tasks: Save time and focus on high-impact recruiting by automating sourcing, outreach, and scheduling.
  • Elevate candidate experience: Streamline your processes with mobile-friendly applications, text notifications, and personalized interactions that build trust.
  • Supercharge your brand: Effortlessly create a cohesive employer brand presence across all channels, attracting top talent aligned with your values.
  • Optimize through data: Kula's intuitive dashboard provides the insights to track key metrics, identify bottlenecks, and continuously improve.

Kula ATS delivers the tools to simplify processes, elevate your employer brand, and attract top talent consistently.

Ready to ditch outdated systems and embrace the future of recruiting? 

Book a demo to explore how Kula ATS can transform your hiring strategy!

Sandra Rachel Oommen

Content Marketer

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