Kula surveyed nearly 250 recruiting leaders to understand where teams stand today, where they’re headed next, and what’s breaking along the way.
In this report, you’ll learn what’s shaping hiring in 2025 — from shifting KPIs and budget priorities to the messy realities of AI adoption, recruiter burnout, and tech stack fatigue.
This report is built for talent leaders shaping the future of hiring → VPs of Talent, Heads of Recruiting, HR leaders, and recruiting managers. If you're responsible for hiring strategy, team performance, tech stack decisions, or making sense of AI in recruiting, this is for you.
The insights are based on a survey Kula conducted in February 2025, which included responses from nearly 250 recruiting professionals in North America, Europe, APAC, and the Middle East.
Respondents range from in-house recruiters and agency leaders to HR business partners, ops leaders, and talent consultants in industries such as tech, finance, healthcare, and more.
Yes — in depth. You’ll find detailed data on how teams are using AI, what’s working (and what’s not), and where recruiters plan to invest next.
While tech leads the responses, this report also includes talent leaders from healthcare, finance, education, retail, government, manufacturing, and more. The findings are broad, not siloed.
Nope. This isn’t about AI replacing recruiters — it’s about how real teams are testing, struggling, and learning to use AI more effectively. You’ll see what’s hype, what’s reality, and where adoption is going.
