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7 Best Applicant Tracking Systems For Small Businesses

Find the best Applicant Tracking System (ATS) that suits small businesses, streamline their hiring process, and manage applicants efficiently.


Small businesses are the backbone of the economy, but hiring the top talent for your SMB is more challenging than ever. 

Unlike larger organizations, you may not have dedicated recruiting teams, HR managers, or the time to contribute toward a thorough hiring process.  

That means you and your team must wear many hats. Attracting the right candidates while managing limited resources could always be challenging, given your existing workload. 

Alarmingly, ineffective hiring processes inadvertently hurt your company's money, productivity, reputation, and ability to attract and keep good employees.

This is where an Applicant Tracking System (ATS) comes in. It enables SMBs to automate grunt work, make better-informed hiring decisions, boost efficiency, and find the perfect fit without hassle.

In this blog post, we will explore the top seven ATS for small businesses so you can choose the one that most aligns with your needs. 

What’s an ATS?

An ATS is a software recruiters use to manage and streamline their recruitment needs. It automates several tedious tasks related to hiring, such as finding the right candidates, sorting them based on different criteria, tracking the applications received, etc., so you and your team members can focus on other essential tasks stress-free. 

7 best ATS for small businesses in 2024

Here are seven best ATS software for small businesses in 2024 for you to check out:

1. Kula ATS

​​Kula's ATS is an all-in-one recruitment solution for all forward-thinking recruiters in hypergrowth SMBs and organizations. It is user-friendly, and packed with powerful features powered by AI and machine learning.

Through comprehensive automation, Kula focuses on reducing the grunt work behind recruiting. The ATS handles all your recruitment processes, from candidate discovery to sending offer letters via email, all within the platform.

Some other notable features of Kula ATS

  • Effortless onboarding and use: Designed for user-friendliness, minimal training needed, ideal for non-recruiters.
  • Find your ideal candidates faster: Create organized talent pools with integrated resume search capabilities, optimizing candidate discovery and streamlining your hiring process.
  • Automate workflows: Streamline hiring with features like automated resume parsing and interview scheduling.
  • Real-time pipeline overview: At-a-glance overview in the homepage embedded dashboard displays key metrics such as pipeline numbers, upcoming interviews, and updates to saved searches.
  • Maximize your reach and boost your employer brand: Build your employer brand, attract top talent on mobile devices, and promote your jobs across social media and Google search – all without coding or external support.
  • Powerful reporting and analytics: Easily generate and schedule customized reports in .csv format for on-demand insights and regular updates. 
  • Boost efficiency with AI: Utilize AI-powered tools like the AI notetaker and JD generator to save time and resources.
  • Enhance employer branding: Easily build a custom career portal that integrates with your website, creating a positive candidate experience.

What makes Kula’s ATS the perfect recruitment solution for small businesses?

Kula's focus on ease of use makes it an excellent choice for high-performing teams new to ATS solutions. 

  • Teams can stop wasting time on grunt work as Kula ATS automates outbound outreach through customizable workflows, saving you hours on candidate sourcing
  • The tool seamlessly integrates with LinkedIn and Indeed for a wider candidate reach
  • You also get access to 100+ pre-integrated job boards, including LinkedIn and Indeed, with 1-click job distribution
  • Additionally, its GDPR and SOC-2 compliance ensure top-notch data security

Pricing: Kula provides custom ATS pricing plans based on your needs. You can fill out the form on the pricing page to get more accurate pricing details. A free trial is also available.

2. JazzHR

JazzHR's ATS software is a comprehensive solution designed and built for small businesses. This easy-to-use and configurable applicant tracking system aims to streamline recruiting while improving hiring outcomes for growing organizations. 

With JazzHR, you can automate routine tasks and centralize candidate data, giving you a competitive edge in attracting top talent.

Key features of JazzHR's ATS include:

  • Source candidates effortlessly: Post job posts to paid and free job boards and platforms, even social media channels
  • Manage and track candidate progress: Schedule interviews with top candidates, collect feedback, rank and track candidates with multiple members of the hiring team
  • Fulfill reporting requirements: Improve your time-to-hire with data-driven insights through action-oriented reports
  • Organize and centralize paperwork: Generate personalized offer letters with pre-made templates and access drafts and declined offers at any time. 

What makes JazzHR ideal for small businesses?

JazzHR is perfect for growing small businesses seeking a scalable and user-friendly platform.

  • There are no restrictions on the number of jobs you post or users on your team. 
  • Team members can get started quickly with a streamlined setup process as JazzHR automates manual tasks.


A free trial is available. Paid plans start at $75/month, billed annually.

3. Workable

Workable stands out as an applicant tracking system suitable for businesses of all sizes, offering flexibility and scalability. Unlike many ATSs that excel in specific environments, Workable adapts effortlessly to the needs of various organizations, making it an attractive option for small businesses.

Here are some of its best features:

  • Single-click job posting and scheduling: Post job openings to 200+ job sites. Plus, the platform facilitates seamless interview scheduling with Workable's self-schedule link
  • AI-driven parsing and candidate suggestions: Parse resumes and provide candidate suggestions using AI, saving time
  • Integration abilities: Introduce third-party vendors to their ATS environment to improve the platform's functionality and flexibility
  • Structured and unbiased hiring process: Features such as anonymized screening, interview kits, and scorecards, all focused on a structured hiring process

What makes Workable's ATS suitable for small businesses?

Workable can adapt to your business's evolving needs and support your hiring efforts effectively. Workable,

  • Ensures smooth communication and engagement with hiring managers through its user-friendly app
  • Small businesses can hire on the go with Workable's top-rated mobile app
  • Resurface and re-engage with past candidates, minimizing time-to-fill

Pricing: Workable offers a free trial. Paid plans start at $149/month for up to 50 employees.

4. Greenhouse

Next up on our list is Greenhouse. It's an all-together hiring platform that supports scalable workflows from sourcing to onboarding. With this ATS, you can automate tasks and capture and track data with comprehensive reporting and analytics. 

Here are some features of Greenhouse's recruitment platform:

  • Easy talent sourcing: Automate and personalize candidate sourcing to attract qualified candidates and keep them engaged throughout the process
  • Positive candidate experience: Easy applications, engaging interviews, and a fair and transparent hiring process
  • Scalable workflows: Maintain collaboration with automated tasks, robust permissions, and best-in-class governance
  • Transparent reporting and analytics: Data model-driven insights for a holistic view of your hiring efforts
  • Integration with the best tools: Over 450 pre-built integrations for data transfer and enhanced efficiency

What makes Greenhouse suitable for small businesses?

While Greenhouse is ideal for medium-sized organizations, small businesses can still benefit from its features and functionalities.

This includes:

  • Their exceptional customer support to address any issues or concerns promptly
  • Ability to advertise job openings easily to attract top talent, maximizing visibility and reach for small businesses
  • Custom reports to quantify the value of your sourcing efforts and optimize your strategy and channels

Pricing: Greenhouse has custom pricing plans. You can reach out to the team by signing up on their platform.

5. BambooHR

BambooHR's ATS helps you find and hire the right candidate quickly. The ATS also keeps applicant information organized through every hiring stage, helping you provide the best possible experience for your candidates. 

A few great features of BambooHR:

  • Effortless candidate experience: Best user experience delivered from application to offer letter
  • Team collaboration: Allows for custom permissions, automatic alerts, and centralized candidate data accessible on desktop and mobile devices
  • Timely offer letters: Customizable templates and electronic signature capabilities

What makes BambooHR suitable for small businesses?

BambooHR lets you manage all hiring-related aspects in one place, making it ideal for small businesses. You can also,

  • Stay connected and manage hiring processes on the go with BambooHR's mobile app
  • Expedite offer letter processes with electronic signature capabilities
  • Review candidate responses in real-time


BambooHR offers a custom pricing plan. You can reach out to their team for more details. A free trial is also available.

6. Rippling

Looking for an ATS that enables every recruiter, hiring manager, and team member in your business to hire more efficiently? Then Rippling can be the one for you.  

Its features include:

  • Align recruiting across teams: Sync your ATS with other applications to automate changes
  • Customizable hiring processes: Let each team customize its hiring process while saving time
  • Access for everyone: Department heads, hiring managers, and recruiters gain automatic access to data and tools
  • Advanced reporting: Build powerful custom reports linking hiring efforts to every step of the employee lifecycle

Is Rippling suitable for small businesses?

Yes, Rippling is suitable for small businesses. You can,

  • Choose from pipeline templates and customize interview stages for every role, collecting measurable feedback to evaluate candidates fairly
  • Customize forms with structured feedback types to gather measurable insights
  • Build interview groups based on attributes such as team and tenure

Pricing: Rippling starts at $7/month per user. You can also request a customized free quote from them.

7. Pinpoint

Pinpoint offers applicant tracking software that's adaptable and user-friendly, catering to your immediate needs with room for growth. With Pinpoint, you can design workflows that make hiring more manageable for your team and delightful for your candidates.

Features include:

  • User-centric design: Unique user experience for recruiters, hiring managers, and candidates alike
  • Continuous improvement: Regular updates based on customer feedback and research
  • Dedicated customer support: A customer success team that's committed to your success, offering unlimited support and quick response times 
  • Integration flexibility: Integrates smoothly with other best-in-class systems

Is Rippling ideal for small businesses?

Pinpoint's ATS is designed to adapt to the unique hiring needs of small businesses.

  • The ATS offers a career site builder that small businesses can easily customize without IT assistance
  • Access unlimited active jobs, team members, external recruiters, training, and support
  • Over 100 third-party integrations

Pricing: Pinpoint has a custom pricing plan. You can request a quote from their website.

How to choose the best ATS for your small business?

Here are some of the best features of ATS you must look for: 

  • Branded career pages: To attract top talent with a professional career page
  • Automation: To save time by automating repetitive tasks
  • Communication and scheduling: For seamless engagement communication with candidates
  • Advanced search and AI: To find the best fit with powerful search and AI matching
  • Integrations: To connect your ATS to existing HR tools for a smooth workflow

You also need the following:

  • User-friendly interfaces are ideal for small businesses
  • Consider future growth and choose an ATS that scales with your needs
  • Prioritize ATS solutions with the best security measures, such as GDPR and SOC-2 compliance, similar to Kula, to protect sensitive data

Also, don't forget to choose an ATS that has:

  • Customization capabilities to tailor the platform to your specific needs.
  • Support to get the help you need to maximize the benefits.

Prioritize features based on your team size and needs. Explore free trials and compare options to find the perfect fit!

Key Takeaway

Attracting and retaining top talent is crucial for small businesses' success. Managing the entire recruitment process efficiently can be demanding, which is exactly what an ATS tries to resolve.

With the right features, you can hire confidently and focus on growing your business. 

Ready to streamline your hiring and find the perfect candidates? Kula ATS puts powerful tools and automation at your fingertips. Explore its user-friendly features and supercharge your SMB’s hiring process.

If you are ready to experience the power of a one-of-a-kind ATS firsthand and build a predictable hiring engine –  schedule a free demo with Kula today!

Sandra Rachel Oommen

Content Marketer

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