It’s been a couple of months since AI took the world by storm, and there have been endless discussions about its effectiveness, longevity, and relevance across industries. It’s now clear that AI is not a threat, but simply a source of making our lives easier, and most importantly, that it’s here to stay.
That being said, how does AI impact recruiting? How can talent leaders, sourcers, recruiters, and hiring managers use AI? What are the softwares that have plugged in AI? Let’s find out.
“Ready or not, GPT and Generative AI are arriving fast. And among the many places it appears, HR technology may be one of the first. And in HR, where we use tools and systems for almost everything, the impact will be felt everywhere.” - Josh Bersin, Global Industry Analyst
As a recruiter, you’re probably spending an incredible amount of time sourcing candidates across multiple channels. And once you find these candidates, you’re spending another couple of days trying to write the perfect, personalised pitch message or email. It’s no secret that most recruitment processes are extremely time consuming and chaotic.
And this is where AI will come in handy. The crux of AI is to automate manual processes, and give your time back to you. So you can spend more time on meaningful tasks. In the recruitment and HR industry, this means taking the help of AI to automate tasks like sourcing candidates on multiple platforms, generate personalised emails tailored to each candidate, set-up message flows across channels to increase response rates, and so much more!
There’s already active adoption of AI and automation amid recruiters. 57.1% of HR teams already use AI-powered tech stacks to streamline hiring and stay ahead of their competition. Let’s dive deeper into the five key ways in which AI can impact your recruitment process:
Taking a look back at the growth curve for AI in recruitment, we can throw it back to the 1980s when organisations started experimenting with early versions of expert systems to help in specific HR tasks. The early application of AI in HR was resume screening, wherein resumes were analysed and matched against specific job requirements or keywords. Today, four decades later, AI has expanded its capabilities with more sophisticated machine learning algorithms and predictive analytics being integrated into various recruiting processes.
You spend hours on LinkedIn or GitHub to find potential candidates and gather details for each profile. Then you spend more time crafting and sending personalised pitches. Naturally, you cannot get through the entire talent pool in this way, and you risk losing some qualified candidates.
All this can be automated and completed within a few seconds.
With Kula AI Blocks, you can generate hyper-personalized messages in a single click. Here is what it looks like in action:
Are you drafting the very first email to attract your prospect? Or sending a follow-up? Or sending on behalf of your hiring manager? You start by picking this intent.
Our AI will craft mails tailored to each role and its specific motivators. For example, if you’re looking for a graphic designer, our AI will craft a message that will detail their freedom to experiment and be creative.
Meet Kula’s exclusive AI Block! Here you can pick between experience, skills or the candidate, and our AI will tailor the most nuanced message based on the prospect’s unique background. You don’t have to spend hours on research, with Kula’s AI Blocks, you can get more done in less time.
Would you like your mail to stand apart? Ditch the boring openers and go for something quirky. Our AI offers you a range of tones to pick from: casual, professional, or quirky, we got you covered.
Just tap the generate button and you’re done! The draft of a brand new, highly personalised message is ready for you to preview.
And voila, you get a dynamically personalized pitch in 30 seconds!
In a nutshell, with Kula AI Blocks, you will be able to:
While AI-driven tools offer great promise, they also have unique challenges that require careful consideration.
Despite its challenges, AI can revolutionize the recruitment process across three essential domains: recruitment automation, personalization, and reporting & insights.
AI-driven tools streamline various administrative tasks including sourcing, screening, scheduling, and engagement.
For instance, Kula acts as a comprehensive source of candidate information by syncing ATS and other data sources. Kula Circles help you extract all the first-degree connections of your employees to build a larger talent pool and enhance referral capabilities. In a single click, you can source and nudge desired candidates from your employees' network.
Reserve a 30-minute product demo to experience how you can smash your recruiting goals using Kula
From sending a personalized pitch to getting referrals, AI tools like Kula streamline the hiring process without compromising on personalization. This hyper-personalized engagement through multichannel communication strengthens the candidate-employer relationship and enhances the hiring process.
Traditional hiring tools like Excel sheets and ATS accumulate vast amounts of raw data, but extracting meaningful insights from them is tedious. With AI-powered analytics, you can make data-driven decisions, optimize recruitment strategies, and enhance overall efficiency in talent acquisition.
Kula Recruitment Analytics makes this easier by providing pre-created reports to help you visualize and optimize the hiring process without additional effort. Be it referrals or passive candidates, you will have complete visibility of your hiring process on a single dashboard.
Access a suite of ready reports giving you a pulse of your outbound recruitment function
So, by leveraging AI in these three domains, you can enhance your recruitment strategies, attract top talent, and build a strong employer brand. More time building relationships, less time with Excel sheets!
Let's explore each of AI-powered recruitment tools and technologies in more detail:
ATS is a foundational recruitment tool that automates various administrative tasks, such as resume parsing, candidate tracking, interview scheduling, and communication.
With AI, ATS can intelligently screen and match candidates to specific job requirements, increasing the efficiency of candidate selection. Moreover, it can analyze historical hiring data to identify trends, predict candidate success, and improve overall recruitment strategies.
AI-driven candidate sourcing tools use advanced algorithms and data analytics to identify and attract potential candidates from various sources, including job boards, social media, and professional networks. With Kula Flows, you can even create a multi-channel engagement workflow for desired candidates in seconds.
Outbound recruiting AI platforms enable organizations to approach talent acquisition proactively.
For instance, with Kula, you can target specific candidate profiles based on experience, skills and candidates. It allows personalized outreach and engagement efforts to attract high-quality candidates. As a result, you can adopt a strategic and data-driven recruitment approach, leading to 4X higher response rates and 6X more hires.
AI-powered candidate engagement platforms use chatbots and virtual assistants to interact with candidates, answer queries, and schedule interviews. While chatbots are efficient, a personalized engagement strategy strengthens outbound efforts further enhancing response rates.
In fact, Kula Flows enables you to automate a personalized multi-channel engagement workflow. With a list of desired candidates, you can run outreach campaigns on auto pilot.
Here's a step-by-step guide to integrating AI into your hiring workflow:
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