Extremely thrilled to announce that we have raised $12 million in our Seed round of funding!
We welcome our latest partners - Sequoia and SquarePeg. We also thank our existing investors - Venture Highway and Together Fund for continuing the trust and doubling down on their investment. Fills us with gratitude, confidence, and the gusto to step into the next phase.
In the 13 months of existence of Kula - we have raised $15M in capital (in our pre-seed and seed round, coming within 6 months), became a team of 12 spread across 2 countries, served a handful of alpha customers, and built a waitlist of over 1200 brands. We are extremely proud of what we have achieved and we are excited about what the future holds in store.
Almost all the business functions have massively evolved in the past decade or two, most of them enabled by cutting-edge technologies and tools. Martech has 8000+ tools, Salestech is catching up soon, so is finance, ITSM, and every other function. Except for recruitment. Recruitment tech is still stuck in the 90s, while we are hiring in 2022.
We want to end this dichotomy.
We are automating outbound recruitment and making referrals effortless. That means, sourcing passive candidates from places like LinkedIn, Github, and employee networks, building a talent pool of such candidates, and then automating all communications across multiple channels (emails, InMails, LinkedIn connection requests).
With analytics built on top, you can also forecast and measure your talent pipeline much more accurately than before.
It also creates an exclusive, internal pool of existing employees' first-degree connections called Circles. Recruiters can then find the best candidates from these circles and ask for introductions, proactively. Or employees can refer a candidate to a recruiter in just a click.
Try it out for yourself, if you'd like to!
We have had phenomenal support from our customers from the early days. The genesis of Kula is heavily influenced by the insights driven from the customer conversations I had. We onboarded a few brands across all sizes as alpha customers and co-created Kula along with them. The past few months have been about building, collecting feedback, and building more.
While our alpha cohort saw unprecedented results - closing roles 80% faster than before, and an increased recruiter yield of more than 50%, we have gained more by their patience, candour, and enriching feedback.
Thank you. Each one of our alpha cohort members. You are a part of this, as much as every team member of Kula is.
When we’re at the pre-seed stage, we had a strong hypothesis and an ambitious product roadmap. In the last 6 months, we have added more channels, better personalization, dozens of new templates, almost a new UI, and the top-of-shelf compliance.
Here’s a few milestones that stand out in the last 6 months:
We have built a product that we’re proud of. We have had incredible early trust and support of our customers and the recruiter community at large. It’s time for switching gears and moving fast.
You can (and should) call me biased but I think using Kula just makes sense. I have been in the recruiter seat for long enough, and have waited for someone to build something like Kula to solve my everyday challenges.
And it’s pretty easy to use as well. It works with your existing stack - ATS, LinkedIn, GitHub, Gmail. The set up doesn’t need any development bandwidth, and the ROI is achieved in the very first hire.
Our hearts are filled with gratitude. Thank you for believing in us and the world we envision for recruiters across the globe. It has been such an exhilarating experience building Kula with some of the best team mates, investors, and customers one could ask for. Thank you.
P.S. - If you believe in our mission, and the world we envision, please spread the word on LinkedIn and Twitter or tell your friends who are facing the same hiring challenges. We’re all ears, drop us a line at achu at kula dot ai.
To easy recruiting,
Co-founder and CEO, Kula